Friday, 1 August 2014

what is email marketing

Why You Should Use Email Marketing [Emails Flyers]


Customer targeting and tracking capability.

Lowest cost per unit compared to any advertising medium. Email generates 14% more revenue than direct mail, without creating any of the fixed costs, such as printing and postage.

Creates ongoing awareness of your brand and offerings; can establish you as a thought leader in your field/industry.

Higher Return on Investment: Email is also more cost-effective than telemarketing. It generates more revenue than telemarketing.

Ultimate flexibility: easily change content, template, change, test and so on without having to bear the costs of re-print or re-ship.


Saves time: Putting together a traditional direct mail campaign can take weeks. An email campaign? Only a matter of days or even hours


Quick Response: Recipients can respond immediately meaning immediate impact on sales

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